Blogging is one of the most effective ways to engage with potential clients and get your search engine optimization up to speed. So why does it feel like the last thing interior designers want to do? Today on the show, Carla Aston hits the reset button and tells you why you should be blogging.
Carla Aston has had her own design firm since 2001 and has been an industry leader in blogging, with her “Designed with Carla Aston” blog being a must-visit destination for anyone interested in interior design. Today on the Wingnut Social podcast, Carla talks about her blogging ROI, how her blog posts bring her bundles of web traffic and throws a mean curveball into the Wut Up, Wingnut round.
Video is not everything! Viva la blog!
A few years ago content creators made a big deal about a “pivot to video,” meaning they were de-prioritizing the written word online and putting resources behind video. But as Carla tells us, video isn’t everything. There are still plenty of people who want to scan or read content online. Not everyone wants to watch a 10-minute how-to video. Millions of internet users still want to read a quick article to get the tips or advice they need.
The key is to practice proper blogging procedures and hygiene. That means you have to have good headlines, you have to have great subheads so someone who is looking for specific information can scan and find it easily, and you have to organize your information in a way that makes sense to a reader who’s scanning your content.
SEO is a long game, and it’s worth it
Carla has been blogging since 2010, and it’s still paying off for her, thanks to her search engine optimization. Her blog comes up a lot not only for people looking for interior design ideas, but also for interior designers looking to advance their business. Using proper keywording and subheads, etc., has allowed Carla’s blog to be a trusted source in Google search results.
Darla asked Carla on this week’s episode: How many of your clients come through your blog. And Carla had a startling answer: All of them. And what she means is that she gets a lot of clients who find her blog and then hire her, but also that clients who are considering her find her blog and then spend time on it, and the blog, without trying to be, becomes a sales funnel for her.